You Don't Have to Be Ruthless to Win

Book excerpt: When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he'd had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures. In this book you'll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.