Writing for Today’s Healthcare Audiences – Second Edition

Book excerpt: Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide to nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups and technical practitioners. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises. The second edition has been re-organized and expanded with new student and instructor companion sites; new examples throughout refer to the special challenges of healthcare writing in a pandemic.