Where Sport Marketing Theory Meets Practice
Download or Read eBook Where Sport Marketing Theory Meets Practice PDF written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle.
| Author | : Brenda G. Pitts |
| Publisher | : Fitness Information Technology |
| Total Pages | : 274 |
| Release | : 2005 |
| ISBN-10 | : UOM:39015062820918 |
| ISBN-13 | : |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis Where Sport Marketing Theory Meets Practice by : Brenda G. Pitts
Book excerpt: As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
