When Tribesmen Came Calling

Book excerpt: In When Tribesmen Came Calling, S. Qaisar Shareef narrates his experiences in successfully building American businesses overseas, sharing with the reader many learnings about how business success was achieved in these difficult markets in spite of the many barriers to success, and exploring the interplay among business, economics, culture and politics.While working to build Procter & Gamble Company's business in Pakistan and Ukraine, he was witness to historic political events that continue to shape these countries to this day. He tells these stories in an engaging and informative way ¿ as only an eyewitness can. He believes above all that at the core of what made P&G successful in these markets was the company¿s determination to stay true to its longstanding global business principles, while deeply respecting local cultural sensibilities.