When Television Was Young

Book excerpt: When television was young . . . Legendary movie producer Darryl Zanuck declared, "People will soon get tired of staring at a plywood box every night. Before 5:30, there were only test patterns. Howdy Doody was the first show of the day. CBS agreed to put I Love Lucy on film only if Desi and Lucy paid part of the production fee. In return, CBS gave them ownership of the shows, including the right to rerun it forever. Kukla, Fran, and Ollie was the first network show broadcast in color. 50,000 fans showed up in a New Orleans department store to meet Hopalong Cassidy. Movie studios would not let motion icture stars appear on television for fear that if people saw the stars on TV, they wouldn't go to the movies. Filled with fascinating stories, When Television Was Young is a hilarious, entertaining, behind-the-scenes look at the world of the small screen.