Limit Yourself

Book excerpt: Telling yourself you have all the time, all the resources and all the money in the world just kills creativity and self–discipline. Why not try to limit yourself and unleash your creativity! Designer and advertiser Ralph Burkhardt has put together this inspirational pocket book, with a proven method that can help you tap into your creative and business potential and, above all, get results. Replete with quotes, checklists, cool illustrations and encouraging words, this little book packs a punch, revealing the simplest and most effective way to tap into your creative genius and set goals. A great tool to pass around during brainstorming meetings with colleagues, or to keep handy on your desk at work. Limit Yourself and Unleash Your Creativity contents: What, why, who? ABOUT CREATIVITY What is creativity? Everyone can be creative! The true creative myth The creative process Reflect on your creativity Think inside the box ABOUT LIMITATIONS 'Limitation' might sound like a bad word Who needs limitations? What kind of limitations are there? What limitations can do for you What you need to bring Who's afraid of the blank page? The creative trajectory Why total freedom doesn't liberate Creative boundaries Ready, mindset, go! 01 LIMITATIONS OF TIME Learn to love deadlines Make better use of your time The five–minute time limit One painting / poster / logo / lettering a day 02 LIMITATIONS OF RESOURCES How to deal with a limited budget Improvisation = innovation Exploration through limitation 03 LIMITATIONS OF DESIGN PRINCIPLES Refine your colour palette Limit your typefaces Why Frank Gehry loves limitations Music at the limits 04 LIMITATIONS OF A BRIEF 'Do whatever you like!' Discovering the client's needs Just don't do it What to learn from Dr. Seuss 05 LIMITATIONS OF MEDIUM What is minimalism? How to simplify and intensify Maximum meaning, minimum means! Embracing technical limitations Use your digits! 06 LIMITATIONS OF SKILLS Maintain momentum Team up with others Try random limitations Harness someone else's creativity 07 LIMITATIONS OF SPACE Size does matter! Decide what's important Do it 'Like a Rolling Stone' The ultimate limitation scale FINAL THOUGHTS Take the first step! What to do with immutable limitations A generation of demands Limited to only one world Credits / Bibliography / Thanks