Understanding Marketing
Download or Read eBook Understanding Marketing PDF written by and published by Harvard Business Review Press. This book was released on 2010-01-01 with total page 162 pages. Available in PDF, EPUB and Kindle.
| Author | : |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 162 |
| Release | : 2010-01-01 |
| ISBN-10 | : 9781422128923 |
| ISBN-13 | : 142212892X |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Understanding Marketing by :
Book excerpt: Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: Grasp and navigate the basic elements of a marketing strategy and plan Understand your markets Plan effective marketing programs, advertising campaigns, and sales promotions
