Undergraduate Research in Mass Media UgRIMM 2021

Book excerpt: Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.