Transforming Sustainability Strategy into Action

Book excerpt: "A highly informative and brilliant contribution to the growingsustainability literature." -Dr. Brian and Mary Nattrass Managing Partners of SustainabilityPartners and authors of The Natural Step for Business and Dancingwith the Tiger The goal of sustainable development, a recent focus in thecorporate world, is to "ensure a better quality of life foreveryone today and in generations to come." The challenge facingindustry leaders is how to reconcile economically competitivestrategies with environmentally sound and socially responsiblepractices. Transforming Sustainability Strategy into Action: The ChemicalIndustry presents proven practical techniques to help managers inthe chemical industry identify and assess options for improving thesustainability of their organizations, with a pragmatic emphasis onoperational aspects, decision support, and guidelines for measuringprogress. Employing a systematic approach and introducing globallyproven problem-solving and decision-making tools designed toprovoke questioning and creative thinking, the authors address someof the most challenging issues for the industrial worldtoday. The authors' combined expertise and extensive experience intranslating sustainability strategies from theory into action makethem uniquely qualified to deliver the kind of hands-on, responsivebusiness solutions that will give corporate leaders the competitiveedge in preparing for tomorrow's socially and environmentallyconscious marketplace.