This Business of Broadcasting
Download or Read eBook This Business of Broadcasting PDF written by Leonard Mogel and published by Leonard Mogel. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : Leonard Mogel |
| Publisher | : Leonard Mogel |
| Total Pages | : 356 |
| Release | : 2004 |
| ISBN-10 | : 0823077306 |
| ISBN-13 | : 9780823077304 |
| Rating | : 4/5 (06 Downloads) |
Book Synopsis This Business of Broadcasting by : Leonard Mogel
Book excerpt: This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
