Think Outside the Odds

Book excerpt: What's the secret to achieving the impossible? This thought-provoking book will take you through the lives of underdog innovators and help you discover the answers along the way. We are often told to "think outside the box" when solving problems. But in the real world, constraints around our innovation are more real than cardboard. From inaccessible resources to low self-esteem, they stack the odds against us. We are told that success lies in overcoming these disadvantages. But what if the key to innovation is harnessing them instead? Vedika Dayal set out to find answers. She sought a diverse group of underdog founders and discovered that obstacles can be your biggest asset for innovation-if you're intentional about it. In Think Outside the Odds, Dayal weaves together psychological insights, entrepreneurship case studies, and thirteen captivating stories of innovators to show how you can harness the same power of intentionality. How do you start a million-dollar movement making bracelets out of shoelaces? How do you go from housing insecurity to pioneering 3D-printed homes for families in need? By delving into the outer edges of entrepreneurship, you will find unorthodox ideas on how to optimize your environment, conversations, and movement through life's opportunities. In the process, you will unearth a world brimming with possibility-to seize it, all you have to do is dare to Think Outside the Odds.