The Ultimate Guide to Facebook Ad Campaigns for Loan Officers

Book excerpt: Online Ads and Digital Campaigns Are the Way of The Future for Mortgage Loans. Are You Ready?Many mortgage loan officers get stuck when it comes to thinking about online direct response ads and digital campaigns. Maybe they don't think they are tech-savvy enough or they get overwhelmed with ideas or where to start¿ maybe they don't see anybody else doing it (which is an advantage!) or they don't know what to look for in hiring someone reputable to help them. But technology can no longer be a blocker to your success; it's time to use it to your advantage. There are only three ways for you to get more customers - 1) your past clients, 2) your referral partners, and 3) leads generated from marketing and advertising. We will show you how to leverage technology to do all three so you can create an automated flow of old and new customer leads for more income with less effort.So, who is using this strategy to grow their mortgage loan business? Only the most visionary loan officers who 'get' the power of being a pioneer; forging new ways to gain visibility, authority and credibility in their markets. And now, that's you.