The Triple Asian Olympics - Asia Ascendant
Author | : J a Mangan |
Publisher | : |
Total Pages | : 192 |
Release | : 2014-10-01 |
ISBN-10 | : 0415829534 |
ISBN-13 | : 9780415829533 |
Rating | : 4/5 (34 Downloads) |
Book excerpt: The Triple Asian Olympic Games - Asia Ascendant: Media, Politics and Geopolitics is the companion publication to The Triple Asian Olympics: Asia Rising - The Pursuit of National Identity, International Recognition and Global Esteem. It deals, uniquely, with the role of the modern media in the global projection of Tokyo 1964, Seoul 1988 and Beijing 2008 as representatives of the advance of Asia on to the political world stage and as harbingers of Asian nations as increasingly prominent players in future geopolitics. Through the modern media these nations have been promoted via advanced communication technology imaginatively and impressively. The image of Asia has been embedded in minds across the globe as advanced, dynamic and progressive by means of a sports mega-event that had caught the attention of an international audience. Media analysts consider a range of Olympic media strategies that thrust Asia before the eyes of a global audience and discuss the overtones and undertones of the powerful role of the modern media in transforming the image of Asia by way of the Olympic Games and its equally powerful role in projecting Asian assertions of advanced modernity, confident nationalism and future geopolitical purpose. This book was published as a special issue of the International Journal of the History of Sport.