The Secret Art of Lobbying

Book excerpt: Lobbying is vital to any business's success, yet politics can seem a dangerous world to navigate. How do you outmanoeuvre a professional negotiator on their home turf? How do you ensure you're in the right place at the right time? And, most importantly, how do you get politicians to do what you want? Drawing on thirty years' successful lobbying in European and international arenas, Darcy Nicolle lifts the veil on this elusive art. Revealing the strategies he's used and the strings he's pulled, Nicolle covers everything from the practicalities of planning campaigns and how to make sure you are the most persuasive person in the room, all the way to dealing with political risks and crises. Whether you need to lobby your local mayor or take on governments across Europe, The Secret Art of Lobbying will arm you with the tools you need to be the most influential player in the game.