The Role of Resources in Global Competition
Download or Read eBook The Role of Resources in Global Competition PDF written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 218 pages. Available in PDF, EPUB and Kindle.
Author | : John Fahy |
Publisher | : Routledge |
Total Pages | : 218 |
Release | : 2002-09-06 |
ISBN-10 | : 9781134560189 |
ISBN-13 | : 1134560184 |
Rating | : 4/5 (89 Downloads) |
Book Synopsis The Role of Resources in Global Competition by : John Fahy
Book excerpt: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.