The Rhetoric of Religious Cults
Author | : A. Mooney |
Publisher | : Springer |
Total Pages | : 219 |
Release | : 2005-08-02 |
ISBN-10 | : 9780230504417 |
ISBN-13 | : 0230504418 |
Rating | : 4/5 (17 Downloads) |
Book excerpt: The Rhetoric of Religious Cults takes as its departure point the notion that 'cults' have a distinctive language and way of recruiting members. First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology, Jehovah's Witnesses and Children of God - are analysed in detail and their discourse compared with other kinds of recruitment literature. Cults' distinctive negative profile in society is not matched by a linguistic typology. Indeed, this negative profile seems to rest on the semantics and application of the term 'cult' itself.