The PR Crisis Bible
Download or Read eBook The PR Crisis Bible PDF written by Robin Cohn and published by Macmillan. This book was released on 2000-11-11 with total page 362 pages. Available in PDF, EPUB and Kindle.
Author | : Robin Cohn |
Publisher | : Macmillan |
Total Pages | : 362 |
Release | : 2000-11-11 |
ISBN-10 | : 0312252307 |
ISBN-13 | : 9780312252304 |
Rating | : 4/5 (07 Downloads) |
Book Synopsis The PR Crisis Bible by : Robin Cohn
Book excerpt: Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.