The powerful role of intangibles in the coffee value chain
Download or Read eBook The powerful role of intangibles in the coffee value chain PDF written by World Intellectual Property Organization and published by WIPO. This book was released on 2017 with total page 79 pages. Available in PDF, EPUB and Kindle.
| Author | : World Intellectual Property Organization |
| Publisher | : WIPO |
| Total Pages | : 79 |
| Release | : 2017 |
| ISBN-10 | : |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The powerful role of intangibles in the coffee value chain by : World Intellectual Property Organization
Book excerpt: The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.
