The Politics of Time and Youth in Brand India
Author | : Jyotsna Kapur |
Publisher | : Anthem Press |
Total Pages | : 158 |
Release | : 2014-12-01 |
ISBN-10 | : 9781783083534 |
ISBN-13 | : 1783083530 |
Rating | : 4/5 (34 Downloads) |
Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.