The New Marketing Era
Download or Read eBook The New Marketing Era PDF written by Paul Postma and published by McGraw-Hill Companies. This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle.
Author | : Paul Postma |
Publisher | : McGraw-Hill Companies |
Total Pages | : 200 |
Release | : 1999 |
ISBN-10 | : PSU:000046385826 |
ISBN-13 | : |
Rating | : 4/5 (26 Downloads) |
Book Synopsis The New Marketing Era by : Paul Postma
Book excerpt: A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.