The Modern Man Guide

Book excerpt: Puts the fun back into the fundamentals of being a modern man. This sleek guide combines the wit of Glenn O’Brien’s How To Be a Man with the style and tone of cult fashion magazine Fantastic Man. With tips on everything from dating to careers, it will appeal equally to the twenty-something hipster as the established career man who has his sights set on that corner office. Combining quirky two-color illustrations with tips, facts, and famous quotes, The Modern Man Guide delivers serious advice in a witty, cheeky tone—more like talking to your cool best friend than listening to a lecture from your dad. Divided into six key areas of style, grooming, food and drink, work, leisure, and dating, it’s a cheat sheet to everything the modern man needs to be his best. Topics like fashion, career advice, or choosing the right wine are often dry and boring. While other men’s guides take themselves too seriously and end up turning the reader off, this book engages with its cheeky, irreverent voice.