The Million Dollar Equation

Book excerpt: The ultimate guide to building a million dollar business. Did you know that less than 3% of all women owned businesses reach the million dollar level and less than 6% of all male owned reach the level. Why is it that smart entrepreneurs with admirable business goals can't seem to break the million dollar barrier? Why do so many businesses fail within the first 5 years? Why is it that so many entrepreneurs start out with a clear mental picture of where they want the business to be, and yet if they survive, years later, find themselves far from their desired destination? Few things in life are simple and straightforward, and building a business is no different – it's not easy, and anyone who says otherwise is trying to pull a fast one. THE MILLION DOLLAR EQUATION is a comprehensive, real solution to your business challenges. Richelle Shaw identifies and illuminates the nine steps to building a business to the million dollar level based on her proven techniques. Richelle built her first business to $36million and then lost it all after the 9-11 Tragedies, but rebuilt her million dollar business within 5 months using the MILLION DOLLAR EQUATION. This book is about SHORT CUT systems that will catapult your business quickly. Richelle has a way to breakdown the equation to show how ANY business can be a million dollar business!• Discover the secrets most entrepreneurs don't know about finding the perfect customers• Little know secret about solving the customer's problem • The 9 Steps that will transform your business• The only equation to determine your marketing budget• Examples for every business• 7 Step Referral system for automatically generating new business• The Accelerators – that work like “LIGHTER FLUID” for growth