The Marketing of Tourism Products
Download or Read eBook The Marketing of Tourism Products PDF written by A. V. Seaton and published by Arden Shakespeare. This book was released on 1996 with total page 568 pages. Available in PDF, EPUB and Kindle.
| Author | : A. V. Seaton |
| Publisher | : Arden Shakespeare |
| Total Pages | : 568 |
| Release | : 1996 |
| ISBN-10 | : NWU:35556023529084 |
| ISBN-13 | : |
| Rating | : 4/5 (84 Downloads) |
Book Synopsis The Marketing of Tourism Products by : A. V. Seaton
Book excerpt: This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
