The Marketing Manual
Download or Read eBook The Marketing Manual PDF written by Michael Baker and published by Taylor & Francis. This book was released on 2009-11-03 with total page 290 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael Baker |
| Publisher | : Taylor & Francis |
| Total Pages | : 290 |
| Release | : 2009-11-03 |
| ISBN-10 | : 9781136356773 |
| ISBN-13 | : 1136356770 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis The Marketing Manual by : Michael Baker
Book excerpt: The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
