The Market Segmentation Workbook
Download or Read eBook The Market Segmentation Workbook PDF written by Sally Dibb and published by Cengage Learning. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Sally Dibb |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 1996 |
| ISBN-10 | : 0415118921 |
| ISBN-13 | : 9780415118927 |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis The Market Segmentation Workbook by : Sally Dibb
Book excerpt: This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
