The Many Faces of Taiwan's Cultural Diplomacy

Book excerpt: This is a pioneering book on Taiwan's cultural diplomacy. It argues that cultural diplomacy is a subset of public diplomacy aiming to utilize useful cultural resources to demonstrate Taiwan's soft power so to increase the public's understanding and create positive impression toward Taiwan in the like-minded countries. It then identifies three effective areas to implement cultural diplomacy: films, music, and the academic field of Taiwan studies. Dr. Astrid Lipinsky is Managing Director of the Vienna Center for Taiwan Studies at University of Vienna, Austria.