The Manager's Guide to Distribution Channels
Download or Read eBook The Manager's Guide to Distribution Channels PDF written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-22 with total page 239 pages. Available in PDF, EPUB and Kindle.
Author | : Linda Gorchels |
Publisher | : McGraw Hill Professional |
Total Pages | : 239 |
Release | : 2004-05-22 |
ISBN-10 | : 9780071442954 |
ISBN-13 | : 0071442952 |
Rating | : 4/5 (54 Downloads) |
Book Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels
Book excerpt: Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.