The Management of Corporate Controversy

Book excerpt: Controversy kills. It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It drives down stock prices. It repels lenders and investors. It demoralizes employees. The list of damage caused by unmanaged corporate controversy is almost endless. Since each of these responsibilities - sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on - falls into the purview of the executive ... shouldn't you know how to protect them from controversy? Imagine you are at The Table with all of your company's top executives. There's a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you: "What do we do?" Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy? If not, read this book.