The Lure of Pokémon

Book excerpt: From its humble beginnings as a video game launched in the mid-90s, Pokémon has become a global entertainment franchise, even reaching into the world via augmented reality with the mobile game Pokémon GO. In this book, the author argues that the Pokémon worldview is the best contemporary example of Claude Lévi-Strauss's "savage mind," suggesting that computer games can be viewed as attempts to reconnect the human unconscious with the true, hidden essence of nature. Video games are often thought to draw children out of nature and into isolated, closed spaces. However, the author asserts, the Pokémon series of games, far from standing in opposition to nature, actually seeks to represent the true, hidden essence of the natural world. As the natural environment is transformed around them, the author suggests, children that would once have directly observed and explored nature encounter it through technology instead. Video games and other digital narratives can often be viewed as attempts to reconnect the human unconscious with nature, undoing the separation effected by the scientific, rational thought of Western modernity. The author supports his argument through close analysis of the history and even prehistory of video games in Japanese culture. Drawing on mythology, Freudian and Lacanian psychoanalysis, and other resources, he explores cultural touchstones like Space Invaders, Ultraman, and the RPG as a genre, showing how their rich, direct expression appeals directly to the urges and impulses within children themselves, helping them come to terms with their place in the world.--adapted from publisher's description.