The Liverpool Boys Are in Town

Book excerpt: This book documents a youth culture that had a burgeoning start on the Football Terraces of Liverpool. Being a Season Ticket holder at Anfield in the late 1970s Dave is able to give a first hand account in the re-telling of the culture now known as Casuals. With quotes from fellow supporters, including Farm singer Peter Hooton and author Nicholas Allt, plus an intro from Head of adidas Global Marketing Gary Aspden, the adventurous tales of acquiring the latest trainers and coveted clothing is told in chronological order, from the earliest days of desiring the latest designer jeans from a local market before anyone else, to travelling abroad to get a pair of adidas trimm-trab trainers unavailable and too expensive for the UK market. The book looks at the European experience, a 'rite of passage' for many Liverpool teenagers in the days when Liverpool F.C. were the dominant force in European football. The look defined a Generation and has influenced the High Street to the extent that Sportswear and Trainers are sold in almost every Clothing Store. Sportwear has become Leisurewear for everyday use.