The Lean Explainer Video

Book excerpt: Startups have made more than $50M in a few days from the simple act of adding a homepage explainer video. That said, not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.If you're a founder, entrepreneur, marketer, or a related role, how do you create a memorable explainer video? How do you ensure it converts? How do you determine your budget and quality level? How do you pick the right technique? How do you select the right producer?Learn how to:Develop Your MessageAchieve the Right Balance Between Quality and CostFind the Right ProducerCreate a High-Quality and Low-Cost Voice OverCast and delegate effectively on top artist networks.Leverage Whiteboard Animation: get the most out of this highly-educational technique.Video projects are too time-consuming and costly to screw up. By applying The Lean Explainer Video, you'll have peace of mind during your production process. More importantly, your video will be many times stronger.