The Language of Advertising
Download or Read eBook The Language of Advertising PDF written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle.
| Author | : Angela Goddard |
| Publisher | : Psychology Press |
| Total Pages | : 150 |
| Release | : 2002 |
| ISBN-10 | : 0415278031 |
| ISBN-13 | : 9780415278034 |
| Rating | : 4/5 (31 Downloads) |
Book Synopsis The Language of Advertising by : Angela Goddard
Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
