The Jossey-Bass Guide to Strategic Communications for Nonprofits
Download or Read eBook The Jossey-Bass Guide to Strategic Communications for Nonprofits PDF written by Kathy Bonk and published by Jossey-Bass. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle.
Author | : Kathy Bonk |
Publisher | : Jossey-Bass |
Total Pages | : 212 |
Release | : 1999 |
ISBN-10 | : UOM:39015053149897 |
ISBN-13 | : |
Rating | : 4/5 (97 Downloads) |
Book Synopsis The Jossey-Bass Guide to Strategic Communications for Nonprofits by : Kathy Bonk
Book excerpt: In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.