The Image and Culture of Rolex

Book excerpt: THE IMAGE AND CULTURE OF ROLEX looks into the watches influence on modern culture and its high profile among the most influential and elite people in history. This book is a presentation of mostly full color photographs mostly taken during the 1970's and 1980's when Rolex made its peak as the choice of watch by that era's leading celebrities and public figures. The book also features vintage ads and photographs of the actual Rolex watch worn by Peter Fonda in the motion picture, Easy Riders and a 1949 Rolex watch which sold at auction for over $1.2 Million Dollars and watches belonging to Elvis Presley, Steven Tyler, Johnny Cash and Eric Clapton.