The IDEATE Method
Download or Read eBook The IDEATE Method PDF written by Dan Cohen and published by SAGE Publications. This book was released on 2019-12-19 with total page 105 pages. Available in PDF, EPUB and Kindle.
| Author | : Dan Cohen |
| Publisher | : SAGE Publications |
| Total Pages | : 105 |
| Release | : 2019-12-19 |
| ISBN-10 | : 9781544393278 |
| ISBN-13 | : 154439327X |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis The IDEATE Method by : Dan Cohen
Book excerpt: Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
