The Handbook of Key Customer Relationship Management
Download or Read eBook The Handbook of Key Customer Relationship Management PDF written by Ken Burnett and published by FT Press. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Ken Burnett |
| Publisher | : FT Press |
| Total Pages | : 0 |
| Release | : 2001 |
| ISBN-10 | : 0273650319 |
| ISBN-13 | : 9780273650317 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis The Handbook of Key Customer Relationship Management by : Ken Burnett
Book excerpt: This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
