The Green Design and Print Production Handbook

Book excerpt: The Green Design and Print Production Handbook' shows how you can create a green business culture, reduce your environmental footprint and help the planet. Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution and even `beyond the door?, in relation to returns. 'The Green Design and Print Production Handbook'looks at the global context and frameworks for action, the unique challenges facing the industry ? be it book, magazine, or newspaper publishing or print for packaging and promotion ? and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors and retailers to writers, editors, designers and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business.