The Globalization of Nothing 2

Book excerpt: The Globalization of Nothing is back in a revised and completely updated edition, with an even greater emphasis on the processes of globalization and how they relate to McDonaldization. As before, this book is structured around four sets of concepts addressing the issues of: "places/non-places," "things/non-things," "people/non-people," and "services/non-services." By drawing upon salient examples from everyday life, George Ritzer invites the reader to examine the nuances of these concepts in conjunction with the paradoxes within the process of the globalization of nothing. Critical questions are raised throughout, and the reader is compelled not only to seek answers to these questions, but also to critically evaluate the questions as well as their answers. New to This Edition Features a greater emphasis on the main topic of globalization: A new first chapter offers an introductory overview of globalization and globalization theory, outlining the unique ways in which these topics are addressed throughout the text. Offers a new way to conceptualize and theorize about globalization: This edition delves into two subprocesses of globalization—"glocalization" and "grobalization." Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as on the role of branding. Uses a nontechnical and accessible style with many global examples: The examples in this book are drawn from everyday life and a global consumer culture that are readily recognizable to students. Shorter and more concise in response to reviewer feedback. Intended Audience This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy in sociology departments as well as in related courses in departments of political science or economics. Contributor to the SAGE Teaching Innovations and Professional Development Award