The Ghost of Luxury
Download or Read eBook The Ghost of Luxury PDF written by Love Ranga and published by . This book was released on 2017-09-09 with total page 346 pages. Available in PDF, EPUB and Kindle.
| Author | : Love Ranga |
| Publisher | : |
| Total Pages | : 346 |
| Release | : 2017-09-09 |
| ISBN-10 | : 1947752197 |
| ISBN-13 | : 9781947752191 |
| Rating | : 4/5 (97 Downloads) |
Book Synopsis The Ghost of Luxury by : Love Ranga
Book excerpt: Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands. The book advocates 'Brand Extremity' as a replacement to maintain relevance.
