The Future of Shopping
Author | : Jorg Snoeck |
Publisher | : Lannoo Publishers |
Total Pages | : 288 |
Release | : 2022-02-14 |
ISBN-10 | : 940148161X |
ISBN-13 | : 9789401481618 |
Rating | : 4/5 (1X Downloads) |
Book excerpt: - A revised and updated edition of the Management Book of the Year (2018) - Provides a framework for adapting your brand to the consumer of today and tomorrow The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitization race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalization, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.