The Export Marketing Imperative
Author | : Michael R. Czinkota |
Publisher | : South Western Educational Publishing |
Total Pages | : 292 |
Release | : 2004 |
ISBN-10 | : PSU:000058315521 |
ISBN-13 | : |
Rating | : 4/5 (21 Downloads) |
Book excerpt: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.