The Elegant Pitch

Book excerpt: “The cure for death by PowerPoint and analysis paralysis . . . build support for your idea before you do a single calculation in a spreadsheet.” —Eric Grossat, Vice President, Global Marketing HCV, AbbVie “We’re sorry but your recommendation wasn’t approved.” We’ve all heard those words; it’s a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets, and competing agendas, it’s difficult to cut through the clutter and garner the required support. The Elegant Pitch provides a simple, proven process to go from idea to approval more quickly and effectively than ever before. This is the same method used by elite strategy consulting firms such as McKinsey & Co. and Bain Consulting. But you don’t have to be a high-priced consultant to master a process that promises: Clearer and more compelling recommendations and ideas Shorter and crisper communications Greater efficiency Shorter and fewer meetings More efficient decision-making processes A higher likelihood of getting your recommendations approved Do less work, hold fewer and shorter meetings, and get ideas approved on the first pass? Sign me up! By using the methods in The Elegant Pitch, you can get to “yes” more quickly and drive the results that set you apart from the crowd. “If you need to frame up situations, challenges, and decision paths or you’re looking for support, budget, and headcount for your ideas, you’ll want to read this book twice.” —Suzie Reider, Managing Director, Brand Solutions, YouTube/Google