The Early Advertising Scene (RLE Marketing)
Download or Read eBook The Early Advertising Scene (RLE Marketing) PDF written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle.
| Author | : Harden B. Leachman |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317659914 |
| ISBN-13 | : 1317659910 |
| Rating | : 4/5 (14 Downloads) |
Book Synopsis The Early Advertising Scene (RLE Marketing) by : Harden B. Leachman
Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
