The DNA of Customer Experience
Download or Read eBook The DNA of Customer Experience PDF written by C. Shaw and published by Springer. This book was released on 2007-05-10 with total page 186 pages. Available in PDF, EPUB and Kindle.
| Author | : C. Shaw |
| Publisher | : Springer |
| Total Pages | : 186 |
| Release | : 2007-05-10 |
| ISBN-10 | : 9780230210813 |
| ISBN-13 | : 0230210813 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis The DNA of Customer Experience by : C. Shaw
Book excerpt: As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
