The Development of Scientific Marketing in the Twentieth Century
Download or Read eBook The Development of Scientific Marketing in the Twentieth Century PDF written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle.
| Author | : Jean-Paul Gaudilliere |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2015-10-06 |
| ISBN-10 | : 9781317316879 |
| ISBN-13 | : 1317316878 |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
