The Development of a Framework to Analyse Internationalisation in the Mobile Telecommunications Industry in Africa
Author | : Maxwell Chanakira |
Publisher | : |
Total Pages | : |
Release | : 2009 |
ISBN-10 | : OCLC:817542476 |
ISBN-13 | : |
Rating | : 4/5 (76 Downloads) |
Book excerpt: The mobile telephony industry in Africa represents, perhaps, the fastest growing industrial sector on the continent today. This study will develop a framework to describe and analyse mobile network operators' internationalisation on the continent. The question to be answered in this enquiry is: What are the key issues that influence mobile network operators in their internationalisation efforts in Africa?The empirical results show that the important issues affecting mobile telephony internationalisation in Africa involve at least the motive to internationalise, the resources held, the geographical focus, the market entry strategy (or mode) and the level of performance achieved in foreign markets.