The Complete Idiot's Guide to Marketing, 2nd edition
Download or Read eBook The Complete Idiot's Guide to Marketing, 2nd edition PDF written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle.
| Author | : Sarah White |
| Publisher | : Penguin |
| Total Pages | : 490 |
| Release | : 2003-11-04 |
| ISBN-10 | : 9781440696114 |
| ISBN-13 | : 144069611X |
| Rating | : 4/5 (14 Downloads) |
Book Synopsis The Complete Idiot's Guide to Marketing, 2nd edition by : Sarah White
Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
