The Complete Idiot's Guide to Direct Marketing
Download or Read eBook The Complete Idiot's Guide to Direct Marketing PDF written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle.
Author | : Robert W. Bly |
Publisher | : Penguin |
Total Pages | : 394 |
Release | : 2001 |
ISBN-10 | : 0028642104 |
ISBN-13 | : 9780028642109 |
Rating | : 4/5 (04 Downloads) |
Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly
Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.