The Complete Guide To Orthodontic Advertising

Book excerpt: Running a local orthodontic practice is challenging, even if you've been in business 5-10 years. So many established practices have a few loyal patients but struggle getting new leads on a consistent monthly basis. I've worked in digital marketing for more than 15 years and helped over one hundred of local businesses dominate online advertising. So many times, I hear clients say they really thought their practice would have grown more in the time they were open. You likely already know that advertising online will help but there is so much information online saturating the market with various ways to start and grow an orthodontic practice. Even the sites with a special focus on digital marketing "best practices" can all be really overwhelming. While there is likely some value floating around the world wide web, it can be extremely difficult to know which strategies and techniques are the best fit for you.In this book we are going to cover nine different factors that impact your ability to successfully scale your already steady practice in the coming years. I will cover the problems with traditional marketing, the strategies we use to help our clients get patients who pay, refer and stay for years to come.