The Busyness Delusion

Book excerpt: When your business is a "job in disguise" and feels like a hamster wheel it's time to get smarter. How to have financial security, freedom and fulfilment ... without being so stupidly busy. When people find out you run your own business you know what they'll ask: "How's it going? Are you busy?" Somehow, "busy" has come to mean "successful." But you didn't wake up this morning thinking "my main aim today is to be as busy as possible!" You don't have your business "to be busy" ... so why DO you work so hard? We all have our businesses for the same reason. The same three reasons actually - to have financial security, freedom and fulfilment - the 3Fs. But these aren't the outcomes for most small businesses. Instead, the common experience feels like you're on a hamster wheel, where the hours are long and the rewards mediocre. Self-esteem is threatened and life, love and relationships impacted. This book explains why this happens and how to approach work in a smarter way, to have a better business with less busyness and more certain results, so you can get back to living and loving life again. How, by climbing off the hamster wheel and escaping The Busyness Delusion, you can take the easier, more certain route to turn your own business into one that does give you all 3Fs. It covers: Why the hustle method is seductive but flawed, and how to use a smarter approach Why most self-employed people unwittingly choose the hardest way to earn, and what the easier options are. How to overcome the biggest obstacle to a smarter business and better life. What financial security really means and how to achieve it quicker and more easily. How to get better results by applying a simple model of how the brain works to give you more control. How to eliminate your competition to make it easier to get better results. Providing a new framework, illustrated in clear diagrams and told through a compelling story, this book reveals why copying others creates the hamster wheel effect, and precisely what to do to have a business and life you deserve. "This book nails the problem with most small businesses. The solutions are time-tested principles, for the first time pulled together in an original and enjoyable way that's easy to understand and implement." Dan Sager